Answer Scales

 
Below is a list of answer options I like to use.
 
Some words are underlined, indicating
alternate options Alternatively, you could
say "other options".
 that can be used, depending on the nature of the question being asked.
 
Familiarity / Knowledge 4pt Scale
  • I never heard this
    nameterm
    before today
  • I have only heard the
    nameterm
  • I
    knowunderstand
    a little about this
  • I
    knowunderstand
    this very well
​
4pt Scale
  • Haven't followed it at all
  • Haven't followed it too closely
  • Have followed it somewhat closely
  • Have followed it very closely
​
5pt Scale
  • No knowledge
  • Minimal knowledge
  • Basic knowledge
  • Adequate knowledge
  • Expert knowledge
Frequency 3pt Scale
  • Never
  • Occasionally
  • Frequently
​
4pt Scale
  • Never
  • Occasionally
  • Frequently
  • All the time
​
5pt Scale
  • Never
  • Rarely
  • Sometimes
  • Often
  • Always
Within Time Period 4pt Scale
  • Not at all
  • Several days
  • More than half the days
  • Nearly every day
​
5pt Scale
  • None of the time
  • Less than half the time
  • Half the time
  • Most of the time
  • All the time
Difficulty 4pt Scale
  • Very difficult
  • Difficult
  • Easy
  • Very easy
​
4pt Scale
  • Extremely difficult
  • Moderately difficult
  • Moderately easy
  • Extremely easy
Importance 3pt Scale
  • No, not at all
  • Maybe a little
  • Yes, a lot
​
3pt Scale
  • Not neededUndesirable
  • Nice to have
  • Must have
​
3pt Scale
  • Not important
  • Important
  • Critical
​
3pt Scale
  • Not important
  • A littleSomewhat
    important
  • Very important
​
6pt Scale
  • Not at all important
  • Not very important
  • A littleSomewhat
    important
  • Very important
  • ExtremelyCritically
    important
  • No opinion
Satisfaction 6pt Scale
  • Extremely dissatisfied
  • Very dissatisfied
  • Somewhat dissatisfied
  • Somewhat satisfied
  • Very satisfied
  • Extremely satisfied
Expectations 3pt Scale
  • Could be better
  • Meets my expectations
  • Exceeds my Expectations
​
4pt Scale
  • Does not meet my expectations
  • Meets my expectations
  • Exceeds my expectations
  • This is not important to me
​
5pt Scale
  • Far below my expectations
  • Slightly below my expectations
  • Meets my expectations
  • Slightly above my expectations
  • Greatly exceeds my expectations
Acceptability 3pt Scale
  • Unacceptable
  • Acceptable
  • Highly desired
​
3pt Scale
  • Not acceptable
  • Not preferred, but acceptable
  • Completely acceptable
​
4pt Scale
  • Does not meet enough of my needs
  • Meets most of my needs
  • Meets all of my needs
  • Exceeds my needs
Favorability 5pt Scale
  • Very unfavorable
  • Somewhat unfavorable
  • Somewhat favorable
  • Very favorable
  • Don't know enough about it
​
5pt Scale - Emojis?
  • I hate it
  • I don't like it
  • I'm different
  • I like it
  • I love it
Performance 3pt Scale
  • Not enough
  • About the right amount
  • Too much
​
4pt Scale
  • Not convincing at all
  • Not too convincing
  • Somewhat convincing
  • Very convincing
​
5pt Scale
  • Not well
  • So-so
  • Average
  • Pretty well
  • Very well
​
5pt Scale
  • TerribleThe worst
  • Bad
  • Acceptable
  • Good
  • FantasticThe best
​
5pt Scale
  • Extremely poor
  • Poor
  • Average
  • Good
  • Extremely good
​
5pt Scale
  • AwfulTerrible
  • Poor
  • AverageFair
  • Good
  • GreatExcellent
​
6pt Scale
  • Extremely poor
  • Poor
  • AverageFair
  • Good
  • Very goodExcellent
  • Exceptional
Reliability 3pt Scale
  • Less reliable today
  • About the same
  • More reliable today
​
4pt Scale
  • Not reliable at all
  • Not too reliable
  • Somewhat reliable
  • Very reliable
​
5pt Scale
  • Does not describe at all
  • Does not describe very well
  • Describes
    adequatelywell, somewhat, sufficiently
  • Describes very well
  • Describes exactly
Early Adoption 3pt Scale
  • I would never adopt it
  • I may or may not adopt it
  • I would definitely adopt it
​
4pt Scale
  • I'm usually one of the last people to buy a new technology or device
  • I usually wait to buy until many people I know have tried it
  • I usually wait to buy until a few people I know have tried it
  • I usually buy a new technology or device before anyone else I know
​
5pt Scale
  • I'm usually one of the last people to buy
  • I prefer to wait until the price drops
  • I usually wait and see how well they work before buying
  • I'm not always the first, but I tend to buy before most others
  • I'm always the first to buy
Comparisons 3pt Scale
  • MostAll
    brands are about the same
  • Some are slightly better than others
  • Some brands are a lot better than others
​
5pt Scale
  • Much worse
  • Somewhat worse
  • As expected
  • Somewhat better
  • Much better
​
5pt Scale
  • A lot less attractive
  • A little less attractive
  • No more or less attractive
  • A little more attractive
  • A lot more attractive
​
4pt Scale
  • I
    stronglydefinitely
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    stronglydefinitely
    prefer...
  • Either is fine
Interest 3pt Scale - emojis?
  • Not interested.
  • Curious.
  • Very interested!
​
3pt Scale
  • Do not enjoy at all
  • Enjoy a little
  • Enjoy a lot
​
3pt Scale
  • This is not something I care about.
  • This might be something I’m interested in
  • I could really use something like this
​
4pt Scale
  • Not interesting to me at all
  • I could take it or leave it
  • One of my favorite things to do
  • My favorite thing to do
​
5pt Scale
  • Not at all interested
  • Not very interested
  • Maybe / maybe not
  • Very interested
  • Extremely interested
​
5pt Scale
  • Hard pass
  • Not so much
  • Hmm... I'm not sureMeh
  • You have my attention
  • Take my money please
Purchase 2pt Scale
  • I might change my mind
  • I'm certain [about my choice]
​
3pt Scale
  • Unlikely
  • Possibly
  • Likely
​
3pt Scale
  • I would never purchase this
  • I may or may not purchase this
  • I would definitely purchase this
​
5pt Scale
  • No, definitely not
  • No, probably not
  • Maybe (50-50)
  • Yes, probably
  • Yes, definitely,
​
5pt Scale
  • Extremely unlikely
  • Very unlikely
  • Somewhat likely
  • Very likely
  • Extremely likely
​
6pt Scale
  • Not at all likely
  • Not too likely
  • Maybe / maybe not
  • Very likely
  • Almost certainly
​
7pt Scale
  • Extremely unlikely
  • Very unlikely
  • Unlikely
  • Maybe / maybe not
  • Likely
  • Very likely
  • Extremely likely
What if... 5pt Scale
  • Much less likely
  • A little less likely
  • No more or less likely
  • A little more likely
  • A lot more likely
​
5pt Scale
  • Much less likely
  • Somewhat less likely
  • Makes no difference
  • Somewhat more likely
  • Much more likely
Paired Choice 4pt Scale
  • I
    stronglydefinitely
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    stronglydefinitely
    prefer...
  • Either is fine
Consideration 3pt Scale
  • Unlikely
  • Possibly
  • Likely
​
3pt Scale
  • I would never consider this
  • I may or may not consider this
  • I would definitely consider this
​
5pt Scale
  • No, definitely not
  • No, probably not
  • Maybe (50-50)
  • Yes, probably
  • Yes, definitely,
​
5pt Scale
  • Extremely unlikely
  • Very unlikely
  • Somewhat likely
  • Very likely
  • Extremely likely
​
6pt Scale
  • Not at all likely
  • Not too likely
  • Maybe / maybe not
  • Very likely
  • Almost certainly
​
7pt Scale
  • Extremely unlikely
  • Very unlikely
  • Unlikely
  • Maybe / maybe not
  • Likely
  • Very likely
  • Extremely likely